Posts: 221
Threads: 15
Joined: Aug 2010
Reputation:
8
Do you jump on the opportunity to get your name branded all over the web?
When you start a website, do you hop on all the twitter, facebook, and other social networking places and grab your name on them? I mean sometimes it isn't always available, however it's worth it in my opinion.
What do you guys think? Do you secure your brand when making a new developing website?
Posts: 1,782
Threads: 167
Joined: Oct 2009
Reputation:
71
I think its a good idea to start twitter accounts etc yes.
But i would not recommend blasting twitter with links until there is a bit of content on the site.
My theory is this. Make a site. Get its seo really good. Create your social networking ids related to the site.
Then begin the hellish backlink task and adding content. Finally then hitting the social networks when the site is finished and running on autopilot to some extent.
Posts: 221
Threads: 15
Joined: Aug 2010
Reputation:
8
Oh yeah, without a doubt you don't want to start moving onto social networking in the beginning. You need a lot of content before that happens, usually content and updates is to be done through these networking sites, and not to gain new members unless you have a good strong following.
My question was do you secure your residency on those sites though?
Posts: 17
Threads: 4
Joined: Sep 2010
Reputation:
1
Brandon, nice of you to bring this up.
I worked for a company that specialised in protecting clients from Brandjacking for a few months, so I guess that heightened both the importance and urgency of securing ones brand online for me.
When you start a new project, you never know where it'll end up. No one can say for sure at least, so it's important to cover all possible scenarios. In the case the site is a hit, you'd want to have secured all domain extensions for example, social id's etc. For large companies with heavy budgets, it's not as big of a deal as they can easily file and win a domain back if it's a TM issue, and the same goes if you've used their company name on social media sites. The smaller not so established sites/companies get the wind knocked out of them eventually if they haven't prepared. No registrar will hear them out, or it'll take them forever to get any attention, same goes for social media sites.
When I start a new project I make an effort to secure my brands identity online, both to prevent abuse in the future, and to increase the potential of garnering more exposure.
It's also good practice to secure your OWN identity online as competitors may end up taking advantage of that. So for example, grabbing yourname.com full or otherwise, whether you're going to use it or not is always a safe investment. Controlling your brand/company's image online is key to healthy PR in the future.
Posts: 5,793
Threads: 268
Joined: Sep 2010
Reputation:
85
09-25-2010, 10:26 AM
(This post was last modified: 09-25-2010, 10:28 AM by AceInfinity.)
It's a great way to spread things around. Even if you hate twitter or facebook, think of how many people nowadays go on these social networking sites everyday, and how popular it has grown. Put advertisers and links to your website all over facebook, twitter, youtube, myspace. Every little bit helps, and it will definitely get you some internet traffic. You can't just expect to have meta tags and descriptions and content hoping that google will put you in a good spot for someone to view your page. You need to start with strategies of getting views to your site first before that option will actually work for you later.
I remember my first site that I made, I found it almost impossible to get views to my site because I was overwhelmed with how many other similar sites there were. But if you want to be at the top, you have to work for it, almost everyday little by little. For example, ranks always change on google, so your responsibility to maintain your rank depends on how active you are in keeping your site updated with content, and activity from other people.
Posts: 24
Threads: 2
Joined: Sep 2010
Reputation:
2
Yes.
I get on all the social networking sites and even do things like YouTube videos.
Posts: 46
Threads: 3
Joined: Jul 2010
Reputation:
0
I always begin development of it.
I get most of it sorted, create a twitter to just start dating anything that happens with the Site.
Begin SEO and other tasks.
Then begin spending time branding across the web.
I never rush in, it means people expect more of it which isn't their.
Posts: 37
Threads: 3
Joined: Oct 2010
Reputation:
0
Whenever I start a new website, I usually make sure a Twitter account and .com or .net domain is available with the name I chose. Once I decide on the name, I throw together a quick logo and make a twitter account. Then I go get hosting and register my domain.
Posts: 98
Threads: 0
Joined: Sep 2010
Reputation:
0
10-06-2010, 10:23 PM
(This post was last modified: 10-06-2010, 10:25 PM by Griffin.)
Yes I do, the other week I decided to make a proxy which users from around my school can access, I decide to jam my name in both the search bar and the header and footer, reason behind this is there's alot of people that grab hold on these proxy sites from me and give no credit for it.
