Have you joined the home baking boom? Over the recent months, there’s been a real surge in people baking at home, spurred on by lockdowns and, perhaps, a desire to find comfort in delicious pastries and artisan bread.
Instagram and TikTok are awash with photos and videos of sourdough starters and banana bread triumphs. And it’s more than just hobby baking - many have taken the plunge into launching their own home-based baking businesses! But what’s brought about this newfound love for kneading dough and dusting flour?
Some attribute it to people seeking familiar comforts in uncertain times. Homemade bread can evoke strong familial memories. Baking helps us to feel grounded and connected to our roots. For others, it could be a nod towards self-sufficiency, an innate desire to provide for ourselves and our families, born probably out of the fear and uncertainty brought about by the pandemic.
There are those who wonder if the baking explosion is a fleeting trend or a habit poised to stay. What do you think? Are you among the kneading and baking crowd? Have you launched your own small business or is this simply a comforting pastime? Do share your thoughts and experiences. Whether you consider yourself a master baker or a happy amateur, your stories are welcome here as we delve into this yummy trend.
