Have you guys noticed how the fast food industry has been evolving lately? With the rising consciousness towards sustainable practices and healthier eating habits, it seems like brands are sitting up and taking notice. Case in point, many are now offering plant-based alternatives to their traditional menu options. McDonald’s for instance, recently introduced their McPlant burger, while other chains have also begun testing similar items.
Interesting thing is, the shift isn’t just confined to the menu. Companies are also aiming to become more environmentally friendly in many ways; be it by cutting down waste, investing in renewable energy sources, or promoting eco-friendly packaging.
Clearly, the overarching theme seems to be about keeping up with current trends and expectations, while still maintaining their business model. However, do you think these strategies are a mere tool for improving PR and attracting millennial customers, or can they feasibly contribute to long-term environmental benefits? It’s also interesting to consider how these shifts affect the long-standing brand identities, that up till now, primarily represented speed, affordability and convenience above all else.
Personally, I think it’s a step in the right direction, albeit there’s still a long way to go. But what are your viewpoints? Would these actions enough to sway your dining choices one way or another? Would love to read your thoughts on this.
