First off Infinity, I love your posts and tips in this thread, if anything they prod a little into the 'to be discussed' realm and that's great! Thank you for contributing and I hope you do so on a daily basis!
(09-26-2010, 02:54 PM)Infinity Wrote: [ -> ]Yahoo, takes the meta tags for the search engine queries, whereas Google, simply decides by itself what to take from your website.
Yahoo does not simply base it's serp decisions on a sites meta tags, in fact as of late, they've put very little weight on them, whereas as you mentioned, Google puts even less weight on them, almost negligible. If you look at how you're indexed in the SERPs, you'll notice that Yahoo is more prone to taking your meta description for example, and placing that along with the pages title as your indexed listing, just expanding on this so those new to SEO get the full picture.
(09-26-2010, 02:54 PM)Infinity Wrote: [ -> ]So it usually takes any content that it finds from your website.
Again, Google does not take 'just any content'. Google will do the math and decide if the meta description is more relevant or not, if not, then it finds the 'first chunk of relevant text' and uses that instead. Factors that determine this are based on how the crawler bases the relevancy to text ratio. But again, not accurate that yahoo 'takes the meta tags for the se queries' as stated. Now if you're suggesting Google simply takes any chunk of text to base where it ranks you in the serps for certain queries then that's not accurate at all. Content is one factor (and even then it weighs the entire page) but you have multiple other factors, one of which is obviously backlinks...i'll open a separate thread to discuss ranking factors soon to explain this a little more for sure though, so thank you for bringing it up.
(09-26-2010, 02:54 PM)Infinity Wrote: [ -> ]This is why you should be sure to use as many of the words that you want for keywords... to appear in the content of your writing.
What you're suggesting borders on a very gray/black hat technique known as Keyword Stuffing. (I'm 100% sure you were not implying people should but again, clarifying for others that may not be aware). Google does not favor sites with excessive keyword usage, they expect the content to be tailored to 'users' and not 'bots' so a high ratio of keywords within your content on a single page will in fact raise flags for keyword stuffing, and in fact hurt you considerably in the SERps, sometimes, a penalty will be put into effect so be very careful. The best content has and always will be that which users find useful.
(09-26-2010, 02:54 PM)Infinity Wrote: [ -> ]I've also done extensive research and found that sitemaps are useful for that internal linking idea that you've mentioned. Backlinks as well, which are not internal links.
Agreed, sitemaps are very important, specially automated ones that update as new pages/posts/content is added. G will make an effort to check it more frequently if the sitemap is constantly being expanded, so that's always important.
(09-26-2010, 02:54 PM)Infinity Wrote: [ -> ]Another tip (since you have added one): Do not forget to put alt tags on all your images on your website, or most of them. But you do not want repeat text very often. So keep in mind that each webpage you have should be unique to each other to ensure the diversity of the search that will make your website come up.
Brilliant tip, and very true. Image alt tags are important, and never more so since Google has rolled out a new sponsored links system on image search meaning they see more and more traffic and feel it an investment and pretty much safe move to offer that to publishers. Ranking in image search therefor will yield more and more traffic, image alt tags are pretty much the only way to rank in the ISRPs.
(09-26-2010, 02:54 PM)Infinity Wrote: [ -> ]Use keywords often, and keeping your webpages updated with a blog or anything that will force you to update the content on your webpages will refresh your rank on a search engine as well. If you just left your site alone, and the content stayed the same, you'd find that you would not be as high of a rank on a search engine as you once were.
Good tip on keeping it updated, that's very important but again, content is not a deciding factor, it's one of many variables. If for example a page is put up and never updated, but a constant barrage of backlinks are made, Google will determine it's an authority page and one that is 'vouched' for by multiple authority sites etc and eventually rank it high regardless of whether it's being updated or not. I have blog posts that have maintained high rankings for years and never been updated thanks to strong links from authority sites etc.
(09-26-2010, 02:54 PM)Infinity Wrote: [ -> ]If your lazy though, you can go to google and pay 70-90$ USD, (I forget how much it is, but thats around the right price range) to become a sponsored link, which will update you to the top of their first page consistently.
How much you pay depends on what campaign you're going after Infinity. So you can pay $50 for an adword campaign or $5,000 all depends on how long you want to stay as a sponsored link and also depends on how much you bid for certain keywords. Some are $15+ per click so your $70-$90 wont last a few minutes in some cases
But that's a decent enough suggestion for those that choose to pay for competitive keywords for branding or long tailed keywords for targeted traffic.
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My tip for the day:
If you have a lot of web sites to promote, it's often cheaper to buy domains and web sites than it is to buy links.
A PR5 domain can be purchased for as little as $100 and you can use it to link to lots of your other pages. Plus, this gives you more control over the links than you would have by purchasing links.
. I'll try and add new ones daily.